The 4Cs are the universal language of diamond quality. Here is what each one really means.

Cut

The most important C — it controls sparkle. A well-cut diamond returns light beautifully to the eye.

Colour

Graded from colourless downwards. In the near-colourless range the difference is subtle and offers great value.

Clarity

Describes tiny natural inclusions. An “eye-clean” diamond looks flawless to you without the flawless price.

Carat

A measure of weight, not size. Cut and shape affect how large a diamond appears.

Want the full picture? Read our detailed 4Cs guide or talk to our team.