{"id":12641,"date":"2026-07-04T17:32:07","date_gmt":"2026-07-04T16:32:07","guid":{"rendered":"https:\/\/carbonstoneuk.co.uk\/staging\/the-4cs\/"},"modified":"2026-07-15T23:12:34","modified_gmt":"2026-07-15T22:12:34","slug":"the-4cs","status":"publish","type":"page","link":"https:\/\/carbonstoneuk.co.uk\/staging\/the-4cs\/","title":{"rendered":"The 4Cs"},"content":{"rendered":"<div class=\"cs-guide\">\n<p class=\"cs-lead\">The 4Cs &mdash; Cut, Colour, Clarity and Carat &mdash; are the universal language used to describe a diamond&rsquo;s quality. Understanding them helps you spend wisely and choose a stone you will love forever.<\/p>\n<div class=\"cs-4c-grid\">\n<figure><img decoding=\"async\" src=\"https:\/\/carbonstoneuk.co.uk\/staging\/wp-content\/uploads\/cs-pages\/4c-cut.jpg\" alt=\"Diamond Cut\" loading=\"lazy\"><figcaption>Cut<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/carbonstoneuk.co.uk\/staging\/wp-content\/uploads\/cs-pages\/4c-colour.jpg\" alt=\"Diamond Colour\" loading=\"lazy\"><figcaption>Colour<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/carbonstoneuk.co.uk\/staging\/wp-content\/uploads\/cs-pages\/4c-clarity.jpg\" alt=\"Diamond Clarity\" loading=\"lazy\"><figcaption>Clarity<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/carbonstoneuk.co.uk\/staging\/wp-content\/uploads\/cs-pages\/4c-carat.jpg\" alt=\"Diamond Carat\" loading=\"lazy\"><figcaption>Carat<\/figcaption><\/figure>\n<\/div>\n<h2>Cut<\/h2>\n<p>Cut is the most important of the 4Cs because it controls how a diamond handles light. A well-cut diamond reflects light back to your eye as bright, lively sparkle. Cut refers to the proportions, symmetry and polish of the stone &mdash; not its shape. If you prioritise one C, make it this one.<\/p>\n<h2>Colour<\/h2>\n<p>Diamond colour is graded from D (completely colourless) down through the alphabet as faint warmth appears. In the near-colourless range the difference is very subtle to the naked eye, so a slightly lower colour grade can offer excellent value while still looking beautifully white, especially once set.<\/p>\n<h2>Clarity<\/h2>\n<p>Clarity describes the tiny natural characteristics, called inclusions, that form inside a diamond. Grades run from Flawless to Included. Many inclusions are microscopic and invisible without magnification &mdash; an &#8220;eye-clean&#8221; diamond looks perfect to you while costing less than a flawless stone.<\/p>\n<h2>Carat<\/h2>\n<p>Carat is the measure of a diamond&rsquo;s weight, not its size. Two diamonds of equal carat can look different depending on their cut and shape. Because lab-grown diamonds offer great value, many of our customers choose a higher carat weight than they expected within the same budget.<\/p>\n<h2>Putting the 4Cs together<\/h2>\n<p>The magic is in the balance. Tell us what matters most to you and we will help you find the sweet spot between size, sparkle and budget.<\/p>\n<div class=\"cs-guide-cta\"><a href=\"https:\/\/carbonstoneuk.co.uk\/staging\/shop\/\">Shop diamonds<\/a> <a class=\"alt\" href=\"https:\/\/carbonstoneuk.co.uk\/staging\/diamond-guide\/\">Read the diamond guide<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 4Cs &mdash; Cut, Colour, Clarity and Carat &mdash; are the universal language used to describe a diamond&rsquo;s quality. Understanding them helps you spend wisely and choose a stone you will love forever. Cut Colour Clarity Carat Cut Cut is the most important of the 4Cs because it controls how a diamond handles light. A&hellip; <a class=\"more-link\" href=\"https:\/\/carbonstoneuk.co.uk\/staging\/the-4cs\/\">Continue reading <span class=\"screen-reader-text\">The 4Cs<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-12641","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/pages\/12641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/comments?post=12641"}],"version-history":[{"count":2,"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/pages\/12641\/revisions"}],"predecessor-version":[{"id":12706,"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/pages\/12641\/revisions\/12706"}],"wp:attachment":[{"href":"https:\/\/carbonstoneuk.co.uk\/staging\/wp-json\/wp\/v2\/media?parent=12641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}